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Services
AOR conducts custom market research
for newspapers, magazines and other media. Our services include:
· Building Readership
· Branding (BrandiT™)
· Building Advertising
· Strategic market planning
· Circulation Research
· Internet, focus group research
and polling
BUILDING READERSHIP
AOR uses the most sophisticated techniques to help keep current
readers and attract new ones, including:
Tradeoff analysis:
we force readers and potential readers to make tradeoffs between
topics of news coverage, just as editors are forced to each day.
· Sophisticated segmentation analysis to
target editorial and marketing strategies
· Benefits analysis to find out what readers
expect and how you can meet those needs
· Opportunity
maps to determine where to focus resources
Other tools to build readership include:
·
Editorial Tracking: an ongoing, timely and cost-effective
way of measuring
editorial and advertising readership
·
Editorial Consulting: we can work one-on-one with your
editorial staff
to ensure that the content builds reader satisfaction and penetration.
In addition, we conduct RBS
studies and are ABC-audit approved.
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BRANDiT™ is our trademarked process
that integrates research and marketing to build brand identity and
increase readership and reader loyalty.
Using
BRANDiT™ approach we:
- Conduct research. This helps
to understand how best to position your newspaper, magazine or
media organization. We identify current readers at risk as well
as potential readers.
- Develop the brand. We'll
help create the positioning and specific marketing messages to
build loyalty and attract new readers.
- Implement the campaign. We
will create and design your advertising and marketing campaign.
- Conduct tracking research.
We'll measure the success and refine the campaign.
Choose the entire BRANDIT™ system or any part.
Find out more about branding in an interview with Tony Casale,
CEO.
For answers to common questions
regarding branding, request our free Q&A
on Branding for Newspapers.
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BUILDING ADVERTISING
MARKET STUDIES GO BEYOND SIMPLY MEASURING CONSUMER
BEHAVIOR
We have developed:
New ways to differentiate your newspaper or magazine from the
competition and prove the benefits of advertising in your publication.
Information
that:
o Helps make your product a partner with your advertisers
o Identifies new products and opportunities
o Creates opportunities for advertising growth
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CIRCULATION RESEARCH: REDUCING CHURN
From conducting hundreds of studies we've identified those relatively
few specific issues that have the greatest impact on retention.
We can help you by conducting:
·
The Quitter Study: Most former subscribers cite "price" or "no
time" for canceling home or office delivery, but these are
rarely the real reasons. We can identify real problems and create
solutions to address them.
· The Subscriber Study: We identify those readers at greatest risk
and pinpoint strategies to keep them.
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AOR Insite
AOR has created a proprietary data collection tool for conducting
studies online. We can profile your website users, test ad
campaigns, cover designs, or conduct studies of all types
using Insite.
With InSite you’ll get answers instantly. A special client
site is created just for you so you can see results as they
come in.
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