IMS
 
 
Biographies


Anthony Casale, CEO

A two–time Pulitzer Prize nominee who worked on the planning and startup team of USA TODAY. Tony was Director of Research for Gannett Co., Inc. before joining American Opinion Research.

Lois Kaufman, Ph.D.

Has expertise in branding, image building and strategic marketing for such companies as Proctor & Gamble, Arm & Hammer, IBM and Compaq Computer as well as with newspapers.