AOR can conduct your survey using the methodology that works best for the study and the audience, including:

· Convention interviews
· Executive interviewing
· Focus groups
· Intercept interviewing
· Mail surveys
· Mall intercepts
· Mystery shopping
· One-on-one interviews
· On-line research with AOR InSite
· Telephone interviewing

In addition, we have:

· International and multi-lingual experience: French, Spanish, German, Italian, Asian languages and others
· On-site and remote monitoring capabilities

Strategic Research Services

BRANDiT™
Among a company's most important assets is the value of its name. BRANDiT™, is AOR's trademarked approach to building brand identity and equity.

This four-stage process begins with a current image assessment and continues with the development of a branding plan and implementation of an integrated branded marketing program. Research is then used to track results and help refine the program.

For answers to common questions regarding branding, request our free Q&A on Branding for Newspapers.

New product development/line extensions
AOR can take your product from concept to development including: Concept testing, positioning and competitive analysis, market opportunity and forecasts, naming, distribution channel analysis, pricing strategies, packaging design, and marketing strategies including message testing.

Working with INFOCUS our marketing communications company, we can even create your brand strategy, advertising and marketing campaign.

Customer satisfaction
AOR's unique Customer Satisfaction Monitor (CSM) can help transform dissatisfied customers into loyal ones. CSM uses a unique approach that identifies the most important issues facing customers and provides the information you need to resolve customer problems fast. It focuses on problems within your control, so solutions are within your reach.

Advertising effectiveness
Studies include advertising awareness, benchmarking, recall, copy and concept testing as well as effectiveness tracking and logo and tagline testing.

Communications effectiveness
Our full range of corporate communications services includes:

o Assessment of Communications Programs
o Public Affairs Messaging
o Corporate Image Studies
o Shareholder/Broker and Analysts Studies
o Community Relations Studies
o Employee Communications
o Corporate and Product Positioning
o Crisis Management
o Environmental Marketing

Public opinion polling
AOR knows how to ask questions that grab media attention and makes its experts available for news conferences and press calls. AOR experts have conducted more public opinion polls for such clients as ABC, CNN and USA TODAY.

Qualitative research/focus group interviewing
AOR's unique interactive approach to focus group research provides insights into consumer and customer attitudes and behavior to generate concepts and ideas or give added meaning to quantitative studies. We can also provide one-on-one, in-depth probing interviews by phone or in person.

Medical research
AOR conducts a fair amount of research for the pharmaceutical and medical industry, both qualitative and quantitative.

Environmental research and marketing
Environmental Research Associates is the most respected environmental research and marketing company. See ERA.

AORInsite
AOR has created a proprietary data collection tool for conducting studies online. We can profile your website users, test ad campaigns, conduct more complicated compound studies, or conduct research of all types using Insite. With InSite you’ll get answers instantly. A special client site is created just for you so you can see results as they come in.