Headquartered in Princeton, New Jersey, American Opinion Strategic Research (AOR Strategic) is one of the fastest-growing, full—service quantitative and qualitative research companies in the world with a special expertise in branding and positioning, message development, new product launches, customer satisfaction and the environment.

At AOR Strategic we deliver solutions, not just numbers.

AOR professionals won't leave you with a stack of data. At AOR Strategic you get:

· The most sophisticated methodologies to get the information you need to
  make the right decisions
· The most extensive follow-up services offered by any research firm.
· Bottom-line research that gets results. We turn results into actionable
  recommendations and then work with clients to implement those
  recommendations.
· An understanding of your industry and the issues facing you—not just the
  objective of a single project.
· A unique corporate structure that provides flexibility in the range of services we
  offer.
· An executive management team that has worked on both sides of the research
  equation—research providers and corporate research users.

And, you don't have to be a researcher to understand our research. Every page has easy-to-read charts, graphs and key points.

Every AOR research project comes with specific recommendations. Our researchers team with our marketing professionals to create strategies that work.

Above all, AOR clients enjoy:

EXPERIENCE:
Senior executives have worked at some of the nation’s largest companies. For example,

Anthony M. Casale, CEO, was on the startup team of USA TODAY and served as the paper's first national editor before developing and launching USA TODAY's polling operation and becoming, Director of Research for Gannett Co. Inc.

Lois Kaufman, Ph.D. has expertise in branding, image building and strategic marketing for such companies as Proctor & Gamble, Arm & Hammer, IBM, Siemens Medical Systems, McGraw-Hill Construction as well as with newspapers.

Glenn Sokaloski, Director of Strategic Research
Glenn has designed and implemented numerous branding, product, customer satisfaction, pricing and other market research studies for companies such as Dell, Kodak, Afga, Siemens, Quintiles and others. Before joining AOR he was research manager for one of the larger suppliers in the country where he was on the original start-up team of their online division. Glenn holds a Masters Degree in Sociology from Indiana University.

AOR has national and international consumer and business-to-business research capabilities and experience in designing and completing projects for a wide range of industries including:

Automotive
Computers and Electronics
Consumer Packaged Goods
Education
Energy
Environmental Marketing
Financial Services
Healthcare
Information Technology
Media
Medical Devices
Pharmaceuticals
Retail
Telecommunications
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