Strategies for effective Search Engine Optimization have changed significantly over the past several months, but one thing that has remained consistent the importance of well written, relevant content. Relevant content is king when it comes to the search engines. It is the most important factor Google and Bing look for when deciding where your website ranks in the Search Engine Results Page (SERP). It’s important to consider several things when writing high quality, relevant, SEO-friendly content for your website.
- Know your keywords and phrases you’re targeting. This will allow you to write specific and relevant sentences for each keyword and phrase
- Use precise headings for each section; it's more effective if you use your targeted keyword or phrase in the heading. Headings are used to indicate what people will find in the content and also search engine crawl bots will know what a searcher will find. Always keep in mind the primary reason people go to search engines is to find answers to questions, needs and interests. Also, remember the Heading Tags are for Headings Only. It’s easy to forget while using the WYSIWYG tool in WordPress or any other content management system (CMS) that headings have a specific purpose and are not to just change your font size
- Make your internal linking interesting. Think beyond the simple “click here” or “learn more;” think relevant informative “anchor text.” This will indicate exactly where a person will land within your site and also ensure crawl bots know exactly the page.
Keeping these three simple practices in mind will lay the groundwork for writing great SEO-friendly content for your website.