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Environmental Research Associates

Environmental research, strategies and marketing

Environmental Research Associates (ERA). Focusing on the environment.

All things being equal, including price and quality, environmental image can tip the scale to one company or another for consumers and business to business.

Environmental Research Associations (ERA) was the nation’s first research firm to specialize in working with companies, associations and other organizations to assess their environment needs, corporate environmental image, develop environmental messages, strategies and marketing programs.

Clients have included:

  • Dow Chemical
  • Procter & Gamble
  • Coca-Cola
  • Church and Dwight (Arm & Hammer)
  • American Forest & Paper Association
  • Kraft Foods
  • Grocery Manufacturers Association (GMA)
  • Private Label Manufacturers Association (PLMA)
  • 3M
  • U.S. Environmental Protection Agency (EPA), and others

In addition, ERA has partnered worked with IMS Marketing to develop and implement environmental marketing programs for a wide range of companies, associations and organizations.

ERA research has been presented at Congressional hearings, White House conferences, to the EPA, and the Federal Trade Commission, and at numerous conferences across the nation.

Dr. Lois Kaufman, IMS President, served on an EPA commission to develop standards for environmental marketing.

ERA research and marketing have included:

  • Packaging
  • Labeling
  • Product development
  • Benefits analysis
  • Messaging, promotions and marketing
  • Corporate image

Environmental marketing programs have included digital and social media marketing, advertising, promotion, public relations and public policy advocacy.

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