Environmental Research Associates (ERA) is the largest and most respected international company dedicated entirely to researching environmental issues and their impact on consumer and corporate behavior. ERA also produced The Environmental Report, the nation's most widely used syndicated tracking study.

But ERA is more than just research and consulting.

No other firm brings together, under one roof, an integrated team of experienced researchers, environmental experts, creative staff, internal communications experts and marketers. Project teams are devoted to help make your project a success. We also develop internal and external environmental marketing programs that work.

Custom Research Services

Using advanced methodologies and proprietary approaches, ERA offers a wide range of integrated custom research services. Our consumer and business-to-business research services include:

Package Testing for New and Existing Products

Whether you're considering new packaging or simply testing current versions, we can answer such questions as:

· Usefulness, convenience and ease of use
· Which environmental benefits are most important
· What tradeoffs consumers and businesses are willing to make for specific
  environmental packaging benefits
· What messages to include on packaging and labeling
· Acceptance by retailers

New Product Development

We'll work with you from concept development to launch and beyond to help determine the potential success of your new product, develop a profile of potential buyers — corporate or consumer — uncover the benefits most likely to drive acceptance and document which marketing messages will be most successful. We can even help name the product, test the proposed name, and test the package.

Advertising/Communications: Concept and Effectiveness

More than half of all adult consumers recall seeing or hearing environmentally-related advertising. However, most can't recall the sponsor.Are you wasting your advertising marketing dollars? Are the messages understood? Are they believed?ERA conducts ad concept and ad tracking studies and provides the information you need to create messages that work.

Business-to-Business/Industrial ResearchERA provides a wide range of business-to-business research services, from surveys of company presidents to studies on scientific, health, safety and technical issues. We provide these critical services to the growing number of companies that require environmental compliance from their vendors and suppliers.

ERA's Community Perception Monitor

More and more, companies understand the need and benefits of being perceived as a good citizen in the communities in which they operate. Through its Community Perception Monitor, ERA can assess your company's standing and identify issues before they turn into problems.

Brand Equity Research

A number of major U.S. companies — ERA clients — know that projecting a "socially responsible" image can add to their bottom line. More that half of all consumers would definitely switch to brands they considered more environmentally concerned, assuming there would be no difference in cost.

Is this an opportunity for you? Is your brand vulnerable?

ERA's Brand Equity Impact Monitor determines how the environment can give added meaning to your brand and how to capture market share using positive environmental images.

Public Affairs & Positioning Research

Understanding how a companies’ actions, whether launching a new product, lobbying for particular legislation, opening a new plant, or being the focus of a media story can help prevent crises and better manage change. Today's consumers are more sophisticated about environmental issues and impacts — and pay attention to corporate policy and actions in the environmental arena.

Employee Studies

Employees can be a major tool in building good customer relations. As corporate messengers, the environmental image they hold of the company is critical. What exactly do your employees know about the environment? Do they believe your company is environmentally responsible?ERA's employee surveys determine the answers to these questions and how to turn the results into proactive internal communications programs.

The Environmental Report

Many of the nation's top corporations subscribed to The Environmental Report, the nation's largest syndicated research study devoted exclusively to tracking changing attitudes toward the environment and how they impact consumer behavior, business, politics and the regulatory climate.

Findings from this report were used by our nation’s largest companies in testimony before the FTC and were instrumental in forming environmental marketing policies.

ERA is the only company with tracking data on environmental issues dating back to 1980.