BioReliance

BioReliance, a biosafety testing company, went public and incorporated three companies under one corporate umbrella and name. IMS used its four-step branding approach, created a brand strategy and a new tagline.

The brand strategy was first revealed internally to generate excitement and buy-in, and then externally though advertising, public relations, brochures, catalogs and more created by Integrated Marketing Services. In year two, IMS redesigned the more than 200 page deep website.

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