MenuDirect

MenuDirect, provider of frozen foods for diabetics and overweight individuals, launched a new product line in cooperation with Roche Pharmaceuticals.

AOR research with endocrinologists, bariatrics and with overweight and diabetic consumers, helped Integrated Marketing Services position the company and the Custom Cuisine line, refine the package design and assure messages were on track.

IMS created the brand strategy, logos, tagline, packaging, etc.