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About Us


Meet our management team


Lois Kaufman, Ph.D., President

Lois, president and founder of Integrated Marketing Services, is a former professor at New York University and at Rutgers The State University of New Jersey, where she helped start and build its (NYU) communications department.

She works with companies and organizations of all types and all sizes to create effective marketing, branding, digital marketing, advertising, sales, public and investor relations campaigns, handle crisis management and marketing programs.

Lois received her Ph.D. degree in media ecology from New York University. She has a Master of Arts degree from NYU in Speech Arts and Image Building, and a BA from Brooklyn College.

Lois Kaufman, 609-683-9055 (ext.203)
[email protected]


Anthony M. Casale, CEO

Tony Casale, CEO, is a two-time Pulitzer Prize nominee who was on the planning and start-up team of USA TODAY. He is a winner of the Robert F. Kennedy Foundation award for excellence in print journalism.

Earlier, he was deputy managing editor of The Times-Union, Rochester, NY., while also attending The Rochester Institute of Technology working toward an MBA in research and marketing. He continued his education at The George Washington University while serving as Night National Editor of USA Today. He went on to become Director of News Research for USA Today, starting its public opinion polling department, and then corporate Director of Research for Gannett Co., Inc.

Tony works with a variety of industries, including media, healthcare, packaged goods, education, and others.

He is author of Tracking Tomorrow’s Trends, a best-selling book examining trends shaping the business world. He is also author and narrator of a video on branding produced by Newstar Communications.

Tony Casale, 609-683-9055 (ext.202)
[email protected]