Associations and Foundations
From Member Satisfaction to Supporting Policy
Powerful results.
AOR has conducted research to:
- Develop programs to attract and retain members
- Identify unmet needs to develop new products and member services
- Measure member satisfaction and create strategies to enhance it
- Create advertising, messaging and logo testing
- Develop programs to support public policy
- Measure satisfaction with member service, communications and publications
- Conduct public opinion polling on unique issues to build public awareness and support (many of these studies are directed by AOR CEO Tony Casale, former Director of News Research for USA Today, which specialized in conducting polls that make news)