American Opinion Research (AOR) is headquartered in Princeton, NJ, in the heart of the U.S. pharmaceutical industry; but, our pharmaceutical/biotechnology clients span the globe.
In fact, IMS’ very first client was a biotechnology company.
In fact, IMS’ very first client was a biotechnology company.
Since then, we have conducted market research for many of the world’s largest pharmaceutical and biotechnology companies, as well as mid-size and even start-up organizations.
We’ve tested concepts, launched products, priced and named them, identified marketing messaging and more.