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IMS Wins Two Stevies® for Berlitz

2016 American Business Awards
Integrated Marketing Services (IMS) helped Berlitz, the language and cultural training leader, to increase sales and build its brand, redesigning its eStore to be easier to locate products and more convenient to check out. We also created the parrot video to engage users and build brand awareness.

More than 3,400 nominations were reviewed by more than 250 business professionals in the nation’s premier business awards program.

IMS won the prestigious Gold Stevie®, the third recent Stevie for IMS, for a Parrot video for Berlitz. The parrot video demonstrates the value of  learning at Berlitz in a fun and engaging way, building brand awareness for Berlitz.

What the judges said:

“Very clever concept and refreshing way to reintroduce a brand everyone has heard of but that isn’t necessarily top of mind. Good job.”

“Creative, fun, but delivers the value prop quickly, solid production value.”

Check out the video here.

IMS also won a Bronze Stevie award for the Berlitz eStore.

The goals of the redesign were to make the site more modern, enhance user experience and increase sales.  In just one month after launch, sales were higher than the entire year before on the old eStore.

What the judges said:

“Great consistent brand awareness is communicated through with a strong sense of commerce.”

“Design and layout is modern and youthful, helps buyers quickly find what they are looking for, and more.”

Click here to check out the site.