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Advertising, Media Planning and Buying

Campaigns based on sound strategies

The right target. The right buys.

Integrated Marketing Services (IMS) has created successful print, digital and broadcast advertising campaigns in a wide variety of industries, launching new products and services, building image, awareness, sales, supporting public policy issues, and others.

Our advertising campaigns are not created in a vacuum, but are based on sound strategy often involving market research to determine how to best differentiate clients from competitors.

We start the process by listening to our clients, getting to know their brand, their target audiences and their competitors, and build on that understanding to create unique messages and identify the most effective marketing communications channels to build their brands and connect buyers and sellers.

IMS is a full-service agency.

In addition to creative and production, we develop media plans and purchase media, always negotiating for the best prices to maximize clients’ budgets. We track placements to ensure they are properly made, and continually analyze results to refine and fine tune when necessary.

For one company, we created and placed over 80 ads per week in both Spanish and in English; then tracked results on a weekly basis to determine how to best leverage the next week’s buys.

IMS also creates direct mail campaigns online and in print, using the same strategic approach we use in everything we do, to ensure the campaign supports the brand and reaches intended audiences.