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Product Launches

From pre-launch to post-launch

Integrated for success.

From start to finish, Integrated Marketing Services (IMS) has launched dozens of products ranging from medical devices, pharmaceuticals to nutraceuticals and manufacturing products.

We’ve tested product concepts, forecasted return on investment, named products and tested names and messages to ensure they resonate among target audiences. Research we conducted for one client discovered the name it developed for a new product had a negative connotation in one culture.

For many launches, we develop product positioning and pre-launch strategies, often tying clients to specific “hot button” industry issues, educating target audiences and establishing our client as the industry leader for that issue. IMS worked with the client to create a new name and then conducted “disaster check” research to ensure it worked.