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Digital Marketing and Social Media

Customized digital campaigns

Digital strategies that get results.

Integrated Marketing Services (IMS), builds awareness and increase sales through using a wide variety of digital strategies, including social media, content marketing, banner ads, email marketing, mobile, Search Engine Optimization, and paid search engine marketing (adwords).

IMS will create a customized digital campaign to fit your specific needs and goals. Strategies may include:

  • Pay per Click (PPC), effective strategy to create leads, and promote specific products, offers and services.

IMS will identify keywords, create text ads, set up your PPC account, optimize and monitor your campaigns, and ensure clicks turn into customers.

  • Social Media Marketing is a crucial component for any successful integrated marketing program; vital for doing business in the new millennium.

Social Media Marketing allows you to increase awareness and build your image through such channels as Facebook, Twitter, LinkedIn, and YouTube. IMS will create compelling content to build online relationships and build strong connections with customers by providing them with useful information directly suited to their needs and interests.

Other digital strategies:

  • E-Mail Marketing: IMS will develop, and design email campaigns to target your exact audiences, and capture qualified leads to support sales
  • Digital Display Advertising: We design high-quality display ads in a wide range of formats that can contain text, images, video and audio for use on targeted media

For example, IMS manages the entire digital marketing program for Berlitz, one of the world’s leading language and cultural learning companies. We continue to optimize key word buys, generating more qualified leads and driving down cost per acquisition.