More than seven-in-10 Internet users access social media, and, about half of users access more than one site.

Some suggestions to help improve your social media marketing program:

• Have a concrete idea of what you want to accomplish.

Building awareness and credibility is often a better goal than immediately “asking for the order.” Awareness and credibility can build customer engagement, and then sales.

Content is King

A cliché, but true as ever.

Users are looking for content that’s informative and entertaining. Keep it tight, clear, active and focused. Have titles that are compelling to users and prompt them to share content with others: Sharing is a key factor in the success of social marketing programs.

Infographics and videos are great at attracting attention.

And, no matter what social networking site you use, convey a consistent image.